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Create the SMaRTEST Strategy

Evaluate seven macro-environmental factors that influence the achievement of strategic goals.

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Many organisations create strategic plans and assume that they will be fit for purpose until the next planning cycle begins.

In a rapidly changing world, emerging disruptions may need to be quickly factored into the long-term strategy. Adapting strategy to market conditions enables a faster response to new opportunities and threats - keeping the organisation ahead of competitors and more likely to succeed.

This resource provides a template for evaluating seven key macro-environmental factors that can influence the business. Using a structured approach encourages executives and functional leaders to look beyond their core interests and avoid gaps in strategic planning that could result in unforeseen adverse impacts or lost opportunities.

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